diff --git a/config/jobs/kubernetes/contributor-site/contributor-site-periodics.yaml b/config/jobs/kubernetes/contributor-site/contributor-site-periodics.yaml
new file mode 100644
index 000000000000..c3cb8f549077
--- /dev/null
+++ b/config/jobs/kubernetes/contributor-site/contributor-site-periodics.yaml
@@ -0,0 +1,38 @@
+periodics:
+  - name: pull-contributor-site-lottery-factor
+    cluster: eks-prow-build-cluster
+    annotations:
+      testgrid-dashboards: sig-contribex-contributor-website
+      testgrid-tab-name: pull-contributor-site-lottery-factor
+    decorate: true
+    extra_refs:
+      - repo: kubernetes/contributor-site
+        base_ref: master
+    spec:
+      containers:
+      - image: us-docker.pkg.dev/k8s-infra-prow/images/build/go-runner:v2.1.1
+        command:
+        - /bin/bash
+        - -c
+        - |
+          set -e
+          cd hack
+          go mod init hack || true
+          go mod tidy
+          go run gen-lottery-factor.go
+        env:
+        - name: GITHUB_TOKEN
+          valueFrom:
+            secretKeyRef:
+              name: github-token
+              key: token
+        resources:
+          limits:
+            cpu: "2"
+            memory: 2Gi
+          requests:
+            cpu: "2"
+            memory: 2Gi
+    cron: "0 0 * * 1"  # Every Monday at midnight UTC
+    labels:
+      preset-dind-enabled: "true"
diff --git a/config/prow/plugins.yaml b/config/prow/plugins.yaml
index 9744a12a81fd..6cfdbef009d7 100644
--- a/config/prow/plugins.yaml
+++ b/config/prow/plugins.yaml
@@ -64,6 +64,7 @@ approve:
 - repos:
   - kubernetes/cluster-registry
   - kubernetes/contrib
+  - kubernetes/contributor-site
   - kubernetes/dashboard
   - kubernetes/dns
   - kubernetes/examples
@@ -188,6 +189,10 @@ label:
     - ci-short
     - ci-extended
     - ci-full
+    # Call for Help labels for kubernetes/contributor-site
+    - call-for-help
+    - sig-contribex-nco
+    - call-for-help-approved
 
   restricted_labels:
     kubernetes/kubernetes: